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Hello! I can't wait to find out what color will define 2026. What's the scoop?

Prepare yourself, as every year since 1999, Pantone chooses a defining hue. This selection aims to capture the current cultural mood—shaping everything from our collective sentiment and our wardrobe selections to how we design our living spaces. Last year's hue was the rich tan "Mocha Mousse," preceded by the soft and warm "Peach Fuzz."

The latest announcement, though, is particularly baffling. It is "a billowy white," labeled as a "billowy, balanced white."

Laurie Pressman, the vice president of the Pantone Color Institute, remarked that it is "a pivotal neutral tone … allowing all colors to stand out."

Interesting, Cloud Dancer… wait, white? Is this a prank? Does white qualify as a distinct hue?

How does one define the hue of a cloud? A blank page? Even though people often think of white as a color, every hue is fundamentally a spectrum of light waves. It's present in a box of crayons, so for practical purposes the answer is yes.

The question of whether Pantone is out of touch is harder to determine. The company states, Cloud Dancer pairs effortlessly with other colors, isn't overstimulating, makes a minimalist statement, and projects refined calm.

Feedback online, however, has not been as kind. A number of observers have suggested Pantone of being completely "tone-deaf." Trend analyst Mandy Lee called it "disappointing." Others have likened it to implied endorsement of controversial ideas seen in recent advertising.

Okay, one would hope they're blissfully unaware that the timing is awkward to be overly emphasizing whiteness... Anyway, how should I not exactly adjacent to a fashion show incorporate this trend in my world? I recently coated my kitchen ceiling white, does that count?

That definitely qualifies. The same goes for your earbuds, sink, or linen sheets.

The timing is curious you mention fashion shows, since many this season's presentations have been vibrantly colorful, featuring plant-based materials on the stage.

White ensembles made appearances, as per usual, in designer collections—from elegant blouses to sleek suits. Well-known individuals have also been spotted in crisp all-white ensembles at public appearances.

The positive takeaway is: you probably already possess pieces in this "discreet" designated shade. In the words of Pressman, Cloud Dancer "represents a greener option for the eco-conscious," which might translate to skipping the requirement for fresh products at all.

FINALLY, a style movement for the inherently lazy. An empty canvas, if you will. A haven of monochromatic zen amid the clutter. I'm convinced, I get it. Will you be creating a whiteout for your wardrobe?

Not a chance. Have you ever tried to clean red wine stains from a light garment? I'm not seeking additional cleaning headaches in 2026.

I do have a pair of once-white sandals, and such staples are always in vogue.